Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.

 

There are 61 million primary aged children who lack access to education. We believe that together, we can help solve this crisis. We are looking to create a share-worthy new campaign that will utilize multimedia and stunning visual storytelling to drive social advocacy and fundraising. The campaign should be highly visual in content and bring the issue to life through a relatable presentation. 

 

A strong call to action will drive users to a campaign microsite that will be linked to StayClassy.org where he/she will be able to create a personal fundraising page benefitting PoP. An effective fundraising campaign is one that utilizes peer-to-peer sharing on social media to maximize awareness and donations from family and friends.

 

Furthermore, we aim to convert all participants into long term supporters through this campaign, with creative running across digital and print media.

Supporting the main activity will be customer relationship management, across a number of touch points.

Story Board